Economics and Digital Business Journal https://ecodig.doktortj.com/index.php/ecodig <p>Economics and Digital Business Journal (ECODIG), with registered number ISSN 3064-5743 (Print) and ISSN 3064-5743(Online), is a peer-reviewed journal published two times a year (January-June, August-December) by <a href="https://doktortj.com/about" target="_blank" rel="noopener">DoktorTJ Digital Institute.</a> ECODIG is intended to be the journal for publishing articles reporting the results of research on business.</p> <p>The ECODIG invites manuscripts in the various topics include, but not limited to, functional areas of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Corporate Governance, Management Information Systems, Digital Business, International Business, Business Ethics and Sustainability, Entrepreneurship.</p> CNPLUS Publisher en-US Economics and Digital Business Journal 3064-5743 The Influence of Work Environment and Workload on Employees’ Turnover Intention at PT Mayora Indah Tbk https://ecodig.doktortj.com/index.php/ecodig/article/view/29 <p>This study investigates the impact of work environment and workload on employees' turnover intention at PT Mayora Indah Tbk. Using a quantitative approach, data were gathered through questionnaires distributed to 60 employees selected via purposive sampling. The analysis employed multiple linear regression using SPSS software. The findings indicate that the work environment has a significant positive effect on turnover intention, while workload has a significant negative effect. Jointly, both variables significantly influence turnover intention, with a coefficient of determination (R²) of 64.8%, suggesting a strong contribution to employees’ intention to leave. The research is limited by its focus on a single company and a relatively small sample, affecting generalizability. Nonetheless, the study offers practical insights for improving employee retention through better work environments and manageable workloads. It also highlights the broader social importance of reducing turnover to enhance job stability and employee well-being. This research contributes valuable empirical evidence on the dual influence of organizational factors on turnover intention within the Indonesian FMCG sector.</p> Tedi Surya Wijaya Copyright (c) 2025 Economics and Digital Business Journal 2025-06-04 2025-06-04 2 1 1 20 Analysis of Maximum Profit From The Sale of Medan Floss Roll Using The Simplex Method And POM-QM Software https://ecodig.doktortj.com/index.php/ecodig/article/view/30 <p><em>Abstract Shredded bread rolls are examples of some original culinary products from Eastern Indonesia, especially in the region of West Papua. This product can also be made by tourists visiting West Papua and it is possible to buy it for daily consumption whether it's breakfast, lunch, dinner, or snack. The purpose of establishing the business is to preserve the cultural values in the region and improve the regional economy, so that it is therefore necessary to have a technique or method in determining the maximum profit. The simplex method is the method used in this study and utilizes information technologyuse of POM-QM tools to calculate the estimated cost of selling and shipping the product.</em></p> Pesta Gultom Silvia Artan Silvina Artan Copyright (c) 2025 Economics and Digital Business Journal 2025-06-04 2025-06-04 2 1 21 33 The Effect of Liquidity, Solvency, Profitability, and Activity on Company Value https://ecodig.doktortj.com/index.php/ecodig/article/view/15 <p><strong><em>ABSTRACT</em></strong></p> <p><em>This research aims to determine the effect of current ratio, debt to equity ratio, net profit margin, and total assets turnover on the value of tourism and recreation subsector companies listed on the Indonesia Stock Exchange for the period 2018-2022. The data used in this research is secondary data in the form of financial reports of tourism and recreation subsector companies listed on the Indonesia Stock Exchange for the period 2018-2022. The sampling technique used was purposive sampling method based on specific criteria, resulting in a sample of 11 out of 19 companies. The analytical method used is multiple linear regression analysis and tested using the Statistical Package for the Social Science (SPSS) version 25 program. The research results show that the variables current ratio, debt to equity ratio, and total assets turnover have a positive and significant effect on company value. Meanwhile, net profit margin does not have a significant influence on company value.</em></p> <p><em>&nbsp;</em></p> <p>&nbsp;</p> Hesti Wahyuni Said Said Copyright (c) 2025 Economics and Digital Business Journal 2025-06-04 2025-06-04 2 1 34 42 Analysis of the Influence Digital Marketing and Ease of Payment Using Qris on SMEs in Cibiru District https://ecodig.doktortj.com/index.php/ecodig/article/view/45 <p>Digital marketing has revolutionized the way businesses operate, influencing consumer behavior, corporate structure, marketing approaches, and competitive capacity. It has also significantly affected the way information is accessed and interactions are determined, leading to the birth of new marketing technologies. This study uses a qualitative descriptive approach to explore the impact of digital marketing strategies and the use of QRIS among MSMEs in Cibiru District. The findings suggest that digital marketing significantly influences consumer purchasing behavior and business accessibility. Furthermore, the adoption of QRIS as a digital payment system has enhanced transaction convenience and operational efficiency for MSME actors.. The rapid development of technology, not far from everything related to the internet and the digital world, with the existence of a digital marketing strategy applied to a business allows interest to arise in people's purchasing behavior.</p> <p>What was initially unknown, with this digital technology a business can be accessed and conveyed to potential customers through cyberspace. The majority of business actors (around 84.6) stated that they agreed/strongly agreed that social media is used to promote products by MSME actors in Cibiru. This shows that the use of social media is quite acceptable and considered useful by micro business actors in the</p> Rohiman Rohiman Deri Apriadi Copyright (c) 2025 Economics and Digital Business Journal 2025-06-16 2025-06-16 2 1 43 49 An Analysis of Execution of Employee Compensation In Indonesia Post Company https://ecodig.doktortj.com/index.php/ecodig/article/view/33 <p><em>This study is to find out the form of compensation and to find out more about the purpose of providing compensation to employees of PT Pos Indonesia Sentosa Raya Branch and to find out the obstacles that occur in the company in providing compensation to employees. The report on the results of the PBL compensation with the title "Employee Compensation System at PT Pos Indonesia Sentosa Raya Branch". The method used in this practice is the interview method. By obtaining data directly, such as making observations. The types of compensation available at PT Pos Indonesia Sentosa Raya Branch are in the form of salary, allowances, leave, and protection programs. The compensation system used by PT Pos Indonesia Sentosa Raya Branch is to use a time system to provide basic salary and other allowances</em></p> Mawar Febiola Nia Melandari Farhan Farhan Nazmi Ramadhan Copyright (c) 2025 Economics and Digital Business Journal 2025-06-18 2025-06-18 2 1 50 63